![]() Using this strategy, when all match types could be matched to a query, the most restrictive type wins, your ad-rank will be higher, and as a result, your chances to win a higher position (in the auction) are higher. Now, once you accrue data, you can pause the match types which are not proving worth for you and optimize the rest of the keywords.īid higher on_ exact_, lower on phrase and the lowest on broad. Launch different match type keywords in different ad groups OR different campaigns and then add embedded negative match type keywords to streamline the traffic. One of the great features of AdWords Editor, which is often overlooked, is the comment field, which allows PPC advertisers to enter a custom comment to any keyword, ad message, ad group, or campaign. ![]() Launch different match type keywords within a single ad group and go with the ones, which gives you better results.Ģ. Adwords Editor to check for duplicate keywords (as referenced above). Generally the advertisers tend to follow different strategies and stick with the one, which gives them higher Conversions, high Return on Investment (ROI) etc.ġ. However many of the ad groups in question these duplicate keywords have quality. Just remember the keyword with the highest AdRank enters the general auction for placement. If same keywords are used in different match types then they are not considered as duplicate keywords. What's the real story here? Was this support rep not seeing the big picture? I thought it was pretty common for people to bid higher on more exact match and lower on more broad match. So obviously if there is an effect it seems it may be minimal. You have to double check the campaign and remove duplicate and irrelevant ad groups. However many of the ad groups in question these duplicate keywords have quality score of 9 and 10. ![]() " duplicate keywords will impact on quality score. your all keywords will compete with each other" However in chatting with an Adwords Support Rep (on a different matter) they stated after looking through my account at the end of the chat: Marketing Strategy Search Campaigns Ad Group Settings & structure. Even with lots of negative search terms to maximize conversion on the broader matches, if the bid is the same as exact match, the cost per conversion will be much higher (too high.) little grow old to edit this on-line notice Google Adwords Guide as without difficulty. So it would make sense to have a higher max bid on the exact match then phrase or broad batch. I've found that the exact match keyword has the highest conversion rate in almost all circumstances. If you have the following keywords in an Ad Group advertising for a product, let's for example call it "target" product
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