![]() TIP: Use the “Export Data” tool in the upper left to export metrics around your Page, posts, or videos as CSV files or Excel spreadsheets! This is handy if you need to provide your team with reporting. Available Metrics, Segments, & Dimensions Fans (Page Likes): This is the total number of people who have liked your Page. This data is extremely helpful if you’re running targeted Facebook ads. This is just a starting point, but you can deep dive into all the metrics to find out more about your page performance! The insights dashboard takes the guesswork out of knowing your fan base’s demographic and helps you market yourself to your customers. Facebook Insights tells you exactly where your new fans have liked you from: was it from an ad Was it from a page invite Mobile Was it from the relatively new suggested pages section Check your page referrals regularly, and you may find referrals that you weren’t aware of. Investigate why some videos are getting clicked on more than others, and adjust your posting routine from there! With this data, marketers can execute ad campaigns designed to acquire more customers and grow their business today. This can cause frustration when youre trying to connect to Facebook Insights. If you’re posting videos that link to other webpages: The Videos metric can instantly show you how successfully you’re driving traffic via views and engagement. Thankfully, Facebook Insights provides marketers and ad strategists with fan demographics, geographics, online habits, and post-type data to guide their campaigns. Sometimes, Facebook changes app permissions and they need to be refreshed. If you’re focusing on boosting engagement: Check out your Post Engagement metric to assess where there were spikes! For each spike, go back and check out exactly what you posted that day - this will help you clue-in on the content that’s best engaging your audience. There are tons of answers to this, depending on the goals you have for your Facebook Page, but here are few key tips: But, once you check out a metric and see what it means, how can you use it to your advantage?
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